Social media training
I have trained journalists across Canada on social media strategies, techniques and how to engage readers using various user generated-content tools.
Example of my training:
Presenting at the Ontario Community Newspaper Association’s annual conference in April, 2014.
Acted as producer of all Canoe.ca video webisodes. Manage YouTube channel.
During the Sochi Olympics, I oversaw a successful project to produce in-house trending videos, which doubled our video traffic compared to the summer games.
I’ve used different tech tools, including Google Hangouts to engage readers in new ways.
Turning social media into stories
Engaging readers using live chats
Long-term digital projects
Organized a major editorial campaign across more than 120 Sun Media newspaper sites inviting readers to ask questions of Canadian astronaut Chris Hadfield during his mission on the International Space Station in 2013. More than 400 people posted questions for Hadfield through Sun Media’s websites, e-mail or via Twitter. Hadfield answered the questions by video.
Sample of Articles